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Google AdsFurniture Retail

Punto de Encuentro

Long-term Google Ads management for a furniture retailer. Sustained results with 700K+ impressions and 16.3K clicks at an average CPC of just €0.08.

Project overview

Long-term Google Ads management for a furniture retailer. Sustained results with 700K+ impressions and 16.3K clicks at an average CPC of just €0.08.

Maintained ultra-efficient cost per acquisition through hyper-localized Google Shopping and Search campaigns.

What we delivered

  • Search campaign structure built around real search intent
  • Conversion tracking setup
  • Negative keyword management to cut wasted spend
  • Ongoing bid and budget optimization